UPCOMING BMA INDIANAPOLIS BtoB Marketing APRIL EVENT:
EMAIL PLUS. Advanced Strategies to Attract, Engage, and Serve Customers
Featuring Joel Book, Director, eMarketing Education at ExactTarget(map)
Program Fee: The cost is $10 for BMA members, $20 for first-time guests of BMA members, $40 for non-members, and $10 for non-profits and students with school ID.
WHEN: Thursday, April 15, 2010. Program starts @ 8:30 am. Networking and breakfast at 8 am.
WHY:
With case study examples from both B-to-B and B-to-C companies, you will see how smart marketers are using email – in combination with other one-to-one marketing technologies and tactics like CRM, Social Media, and Mobile – to attract potential new customers, aid the product evaluation and buying process, and keep customers connected to their brand.
Case study examples include:
Hitachi Data Systems, Genworth Financial, Volvo Construction Equipment, Motorcycle Superstore, Papa John’s, GLS Companies, Icelandair, Johnston & Murphy, SkyMall, Dreamfields Pasta, Pier 1 Imports and Scotts Miracle-Gro.
Leading this discussion on how digital media has transformed direct marketing is Joel Book, Director of eMarketing Education for ExactTarget. ExactTarget is a leading provider of on-demand software for high-performance email marketing. More than 7,500 companies, associations, and brands like Careerbuilder.com, Expedia.com, USA Today, The Home Depot, and Papa John’s use ExactTarget to deliver relevant and timely information to subscribers.
What Attendees Will Learn
• How to use Email + Social Media to attract new customers and accelerate marketing ROI
• Why ExactTarget + CoTweet takes customer engagement to a whole new level
• How to use Email + CRM to shorten the buying cycle and improve sales force productivity
• How to use Email + Mobile acquire new email subscribers
• How marketers are using Email + Analytics to deliver personalized offers and re-engage cart abandoners
About the Speaker
Joel Book is Director of eMarketing Education for ExactTarget, the world’s leading provider of on-demand software for permission-based email and mobile marketing.
With more than 30 years of experience in database marketing, Joel combines proven strategies and tactics for customer development and retention with contemporary one-to-one marketing and social media technology to teach organizations how to attract new customers, aid the customer’s decision-making process, and drive repeat purchase.
In 2009, Book was voted one of the "50 Most Influential People in Sales Lead Management."
As a consultant, Joel has worked with some of the top B-to-B and B-to-C brands in the business including Microsoft, Hasbro, Peterbilt Motors, Agilent Technologies, and Purina. As a speaker and seminar leader, he is engaging and informative, and his presentations are packed with case studies and success stories of how innovative marketers are using technology to drive sales and optimize marketing ROI.
When he’s not speaking or teaching, Joel shares his perspective on strategies and tactics for successful one-to-one marketing in his blog:
Don't miss this exciting Indianapolis Marketing Event presented by the Business Marketing Association!To succeed in selling to today’s hyper-social, and connected customer, marketers must maximize every touch-point to "ignite" the conversation, create interest, and give people a reason to buy. In this session, Joel Book will show how innovative companies are leveraging the unique strengths of email to attract, engage, and retain customers.Email Marketing by the Book.
Click here to register for this event!
Thursday, April 15, 2010: 8:30 AM - 10:00 AM
WHERE: 3500 DePauw Blvd., Pyramid Three, Lower Level Room B
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