Upcoming Indy Marketing Events....
Don't miss the BMA Indianapolis March 18th Event:
Discover the New Law of Marketing
Presented by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide and author of:
The Next Evolution of Marketing: Connect with Your Customers by Marketing with MeaningWhen
Thursday March 18, 20108:30 AM - 10:00 AM
Where:
The PyramidsWhy
:Discover how to make meaningful connections with your customers through relationship marketing that is truly valuable to their lives. Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, shows you how in this comprehensive, eye-opening look at the future of marketing. Marketing as we have known it is no longer sustainable in its current form. To maintain a significant and effective marketing strategy, companies must move from producing meaningless messages to creating meaningful connections—marketing that customers choose to engage with. The Next Evolution of Marketing helps you create relevant, meaningful communications in the digital age. Marketing with Meaning helps you bring effective marketing solutions to your business communications. The diverse set of relevant case studies—ranging from traditional to interactive marketing—makes this book an indispensable addition to any business collection. This is a must-read for anyone involved in any phase of marketing—from those who create it, to those who buy it, to those who simply choose to engage with it.About the speaker
Bob Gilbreath
is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies. Bridge Worldwide is part of WPP, leaders inadvertising, branding, and marketing. Bob leads the Strategic Planning team within Bridge Worldwide, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His writing has been featured inBrandweek, he has spoken at ad:tech and Harvard Business School, and he has taught classes at New York University and Miami University (Ohio). He is the author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, which is now available from McGraw-Hill. Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He was recognized by Advertising Age as one of the Top 50 Marketers of 2004. He received his M.B.A. in marketing from New York University’s Stern School of Business and his undergraduate degree in economics from Duke University.: -Your Guide to Surviving and Thriving in the Marketing Revolution.
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