The Business Marketing Association is proud to present, Marketing by the Numbers. In today's economy, BtoB marketers are challenged to drive results for their organization. This presentation will show you how to do just that! We hope we see you at this exciting Indy Marketing event.
Building a Lead Generation Platform that will Drive Results
In today’s economy, marketers are held accountable for qualified lead generation and building a program that drives results.
In this presentation, Jill Snyder, will show you how to build a marketing plan that will support your organization's revenue objectives, which is critical today. Step-by-step you will be shown how to funnel all your marketing resources into activities and strategies to drive demand.
Measuring that success is critical and we will take you through live examples of how companies have been able to build their lead generation efforts and circle back to measure their results. Jill will share examples from local companies that have built a platform to monitor their lead generation efforts based on the results they are driving. In addition to these case studies, Shawn Herring will also be sharing how he implemented a qualified lead generation platform for Harlan Sprague with great success.
Generating leads is critical; tracking and nurturing them is just as important. Jill and Shawn will show you how to build a lead management model to make sure you maximize all the work you have done to generate leads.
About Jill
Jill Snyder has 28 years of experience in marketing, entrepreneurship, and technology. She has been a member of the founding team of three high tech companies, and has helped numerous other companies build their marketing programs, all with the focus of driving demand and revenue.
Currently Jill is the Vice President of Marketing at the Schneider Corporation. Previously, Jill was the Director of Marketing at YourEncore and the VP of Marketing for ExactTarget. Jill has also consulted with numerous other companies including Vontoo, Hancock Telecom, Pearl Street Venture Funds, Walker Information, and Thomas P. Miller and Associates.
In 1998, Jill was part of the founding team of Aprimo, a software company that develops enterprise marketing management solutions. Prior to Aprimo, Jill worked as Marketing Operations Manager at Tivoli Systems (a division of IBM), and as the Partner Program Manager and Product Marketing Manager for Software Artistry (acquired by Tivoli).
Prior to Software Artistry, Jill co-established and operated two information business ventures funded by GTE Vantage (Stamford, CT). Those business were EdNA (1990 – 1996), and The Guide (1987 – 1990) which provided ‘on-line’ community-based services via the computer prior to the launch of such popular systems as AOL and Prodigy (this was pre-internet).
She began her career with IBM in a regional IBM sales and marketing organization. Jill earned bachelor’s degrees in marketing and advertising from Indiana State University with a minor in Computer Science .
About Shawn
Shawn Herring obtained Bachelor’s degrees in Biology, Psychology, and Sociology in addition to a Masters degree in Business from Indiana University. With over 10 years experience within healthcare and life sciences within the Marketing and IT functional areas.
Within the IT roles, Shawn worked on the team responsible for planning and implementation of a company-wide eCommerce platform, developed a measurement dashboard to view efficiency and effectiveness, and was responsible for building an eCommerce channel from $10 million to over $60 million in one year.
Within his Marketing roles, Shawn was a team lead for the global rebranding of five separate companies into a single corporate entity, management of both product and channel strategies, and driving profitable revenue through the Sales pipeline.
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