BMA Indianapolis April Event

Saturday, April 10, 2010 by BMA Indy

UPCOMING BMA INDIANAPOLIS BtoB Marketing APRIL EVENT:

EMAIL PLUS. Advanced Strategies to Attract, Engage, and Serve Customers
Featuring Joel Book, Director, eMarketing Education at ExactTarget(map)

Program Fee: The cost is $10 for BMA members, $20 for first-time guests of BMA members, $40 for non-members, and $10 for non-profits and students with school ID.

 




WHEN: Thursday, April 15, 2010. Program starts @ 8:30 am.  Networking and breakfast at 8 am.

WHY:

With case study examples from both B-to-B and B-to-C companies, you will see how smart marketers are using email – in combination with other one-to-one marketing technologies and tactics like CRM, Social Media, and Mobile – to attract potential new customers, aid the product evaluation and buying process, and keep customers connected to their brand.

Case study examples include:



Hitachi Data Systems, Genworth Financial, Volvo Construction Equipment, Motorcycle Superstore, Papa John’s, GLS Companies, Icelandair, Johnston & Murphy, SkyMall, Dreamfields Pasta, Pier 1 Imports and Scotts Miracle-Gro.

Leading this discussion on how digital media has transformed direct marketing is Joel Book, Director of eMarketing Education for ExactTarget. ExactTarget is a leading provider of on-demand software for high-performance email marketing. More than 7,500 companies, associations, and brands like Careerbuilder.com, Expedia.com, USA Today, The Home Depot, and Papa John’s use ExactTarget to deliver relevant and timely information to subscribers.

What Attendees Will Learn

• How to use Email + Social Media to attract new customers and accelerate marketing ROI
• Why ExactTarget + CoTweet takes customer engagement to a whole new level
• How to use Email + CRM to shorten the buying cycle and improve sales force productivity
• How to use Email + Mobile acquire new email subscribers
• How marketers are using Email + Analytics to deliver personalized offers and re-engage cart abandoners

About the Speaker

Joel Book is Director of eMarketing Education for ExactTarget, the world’s leading provider of on-demand software for permission-based email and mobile marketing.

With more than 30 years of experience in database marketing, Joel combines proven strategies and tactics for customer development and retention with contemporary one-to-one marketing and social media technology to teach organizations how to attract new customers, aid the customer’s decision-making process, and drive repeat purchase.

In 2009, Book was voted one of the "50 Most Influential People in Sales Lead Management."

As a consultant, Joel has worked with some of the top B-to-B and B-to-C brands in the business including Microsoft, Hasbro, Peterbilt Motors, Agilent Technologies, and Purina. As a speaker and seminar leader, he is engaging and informative, and his presentations are packed with case studies and success stories of how innovative marketers are using technology to drive sales and optimize marketing ROI.

When he’s not speaking or teaching, Joel shares his perspective on strategies and tactics for successful one-to-one marketing in his blog:

Don't miss this exciting Indianapolis Marketing Event presented by the Business Marketing Association!
 

 

To succeed in selling to today’s hyper-social, and connected customer, marketers must maximize every touch-point to "ignite" the conversation, create interest, and give people a reason to buy. In this session, Joel Book will show how innovative companies are leveraging the unique strengths of email to attract, engage, and retain customers.Email Marketing by the Book.


Click here to register for this event!
Thursday, April 15, 2010: 8:30 AM - 10:00 AM
WHERE: 3500 DePauw Blvd., Pyramid Three, Lower Level Room B
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BMA 2010 Annual Conference - ENGAGE!

Friday, February 19, 2010 by BMA Indy

>BtoB Marketing Events<

The Business Marketing Association Announces the 2010 Annual Conference: "ENGAGE!"

BMA's national conference will be held in Chicago June 2-4, 2010 at the beautiful new conference facility at the Swissotel.

Following the successful 2009 “UNlearn” conference, BMA’s best-attended national conference in 20 years, the 2010 conference will be themed “ENGAGE!” and is expected to draw as many as 600 BtoB marketers from around the U.S. and the world.

"ENGAGE!" will focus on innovative ways that corporate marketers are engaging employees, channel partners, customers and other demand drivers to improve customer experience and to generate rapid and profitable sales and brand growth as the global economy gradually improves and the recessionary times come to an end.

"ENGAGE!" speakers include: David Meerman Scott, the 2009 conference’s #1 rated speaker, returning to premiere a brand new talk based on a book he is currently writing. Chris Brogan, author of the just-published Trust Agents, will also speak.

Stay tuned for release of the names of other world-class speakers that are being recruited for the event. 

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Why Join BMA? Reason #1

Thursday, January 28, 2010 by BMA President
Membership is BMA is an investment. So why should you consider it?

Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.

BMA is the business marketer's first line of defense in changing business marketing environments. Today, we're even better at delivering membership benefits that make a difference to your business...today and tomorrow. From our information-packed web site to our online skills-building and marketing certification program, to papers and industry surveys, to interaction with peers, no other organization delivers the same level of commitment to the information and networking needs of business-to-business marketers.

This is the support that is provided at the national level and just one reason why membership in BMA is worth your consideration. To learn more about BMA at the national level, visit www.marketing.org. To get involved in the Indy Chapter, contact info@bmaindy.org. 

Join us!

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BMA Indy Chapter is now Blogging

Wednesday, November 4, 2009 by BMA President


The Business Marketing Association exists to support the business to business marketing community in Indianapolis.  While the chapter has been around for a number of years, the chapter remains relatively small given the strength of BtoB marketing in Indianapolis.

The Indianapolis Chapter has traditionally fulfilled the niche of providing relevant educational content by sponsoring speakers that cover the hot topics facing today's marketers.  This year's programming is no exception. 

Our next program, Marketing by the Numbers, will be held on Tuesday, November 21 starting at 8:30 pm. 

In this presentation, Jill Snyder,  Vice President of Marketing at Schneider Corporation will show you how to build a marketing plan that will support your organization's revenue objectives, which is critical today. Step-by-step you will be shown how to funnel all your marketing resources into activities and strategies to drive demand.

Measuring that success is critical and we will take you through live examples of how companies have been able to build their lead generation efforts and circle back to measure their results. Jill will share examples from local companies that have built a platform to monitor their lead generation efforts based on the results they are driving.  In addition to these case studies, Shawn Herring will also be sharing how he implemented a qualified lead generation platform for Harlan Sprague with great success.

This is a very timely topic as businesses finalize plans for the upcoming year's sales and marketing activities. Plan to join your fellow members of the business marketing community. Register today by visiting www.bmaindy.org. Invite a friend to join you.


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Marketing by the Numbers Event: November 19, 2009

Friday, October 23, 2009 by Programming Director

 
 
 
 
 
 
 
 
 
The Business Marketing Association is proud to present, Marketing by the Numbers.  In today's economy, BtoB marketers are challenged to drive results for their organization.  This presentation will show you how to do just that!  We hope we see you at this exciting Indy Marketing event.

Building a Lead Generation Platform that will Drive Results
 
In today’s economy, marketers are held accountable for qualified lead generation and building a program that drives results.
 
In this presentation, Jill Snyder, will show you how to build a marketing plan that will support your organization's revenue objectives, which is critical today. Step-by-step you will be shown how to funnel all your marketing resources into activities and strategies to drive demand. 
 
Measuring that success is critical and we will take you through live examples of how companies have been able to build their lead generation efforts and circle back to measure their results. Jill will share examples from local companies that have built a platform to monitor their lead generation efforts based on the results they are driving.  In addition to these case studies, Shawn Herring will also be sharing how he implemented a qualified lead generation platform for Harlan Sprague with great success.
 
Generating leads is critical; tracking and nurturing them is just as important. Jill and Shawn will show you how to build a lead management model to make sure you maximize all the work you have done to generate leads.
 
About Jill
 
Jill Snyder has 28 years of experience in marketing, entrepreneurship, and technology. She has been a member of the founding team of three high tech companies, and has helped numerous other companies build their marketing programs, all with the focus of driving demand and revenue. 
Currently Jill is the Vice President of Marketing at the Schneider Corporation. Previously, Jill was the Director of Marketing at YourEncore and the VP of Marketing for ExactTarget. Jill has also consulted with numerous other companies including Vontoo, Hancock Telecom, Pearl Street Venture Funds, Walker Information, and Thomas P. Miller and Associates.
 
In 1998, Jill was part of the founding team of Aprimo, a software company that develops enterprise marketing management solutions. Prior to Aprimo, Jill worked as Marketing Operations Manager at Tivoli Systems (a division of IBM), and as the Partner Program Manager and Product Marketing Manager for Software Artistry (acquired by Tivoli). 
 
Prior to Software Artistry, Jill co-established and operated two information business ventures funded by GTE Vantage (Stamford, CT). Those business were EdNA (1990 – 1996), and The Guide (1987 – 1990) which provided ‘on-line’ community-based services via the computer prior to the launch of such popular systems as AOL and Prodigy (this was pre-internet).
 
She began her career with IBM in a regional IBM sales and marketing organization.  Jill earned  bachelor’s degrees in marketing and advertising from Indiana State University with a minor in Computer Science .
 
About Shawn
 
Shawn Herring obtained Bachelor’s degrees in Biology, Psychology, and Sociology in addition to a Masters degree in Business from Indiana University. With over 10 years experience within healthcare and life sciences within the Marketing and IT functional areas. 

 
Within the IT roles, Shawn worked on the team responsible for planning and implementation of a company-wide eCommerce platform, developed a measurement dashboard to view efficiency and effectiveness, and was responsible for building an eCommerce channel from $10 million to over $60 million in one year. 
 
Within his Marketing roles, Shawn was a team lead for the global rebranding of five separate companies into a single corporate entity, management of both product and channel strategies, and driving profitable revenue through the Sales pipeline.

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Masters of Business Online Event Next Week!

Tuesday, October 13, 2009 by Programming Director
As a sponsor of this event, the Business Marketing Association of Indianapolis wants to be sure you don't miss out!  NEXT WEDNESDAY, a full day at the MBO Conference will provide BtoB Marketing tips and insights into how very powerful the web can be!

How Powerful is the Web?
 
Yes, you have a web site, but how customer-friendly is it? How easy is it for customers and prospects to find it when they do research? Are prospects connected in a way that convert their leads into sales? The web can be a powerful tool, but only if you know how to use it! That's what this intensive one-day conference is all about!
Our local experts will teach you how to create an effective blend of online marketing tactics to reach your customers and increase sales and productivity.
By attending this conference, you will be able to:
 
Generate more (and better!) leads
Help targeted prospects find you by making your web site "search-engine friendly"
Establish more effective email campaigns and touch points. Check and improve your 
link popularity. Test the growing number of Web 2.0 tools to find one that works for you.
 
Move prospects through the buying cycle
Develop relevant value propositions. Engage customers with logical relationship
management techniques. Establish "offers" that make sense and fit your business 
model. Build robust follow-up efforts to close the sales loop.
 
Define relevant analytics
Go beyond basic clicks and hits. Evaluate multi-touch best practices, and establish 
test metrics and systems.
 
Create a bridge to your business brand and goals
Determine when products require different sales approaches or types of interaction. 
Align your web activities with business strategy. Build a 360° view. Break down silos
between marketing, sales, and IT. 

Signup today!
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2009-2010 BMA Indy Board Announced

Tuesday, October 13, 2009 by External Communications
BMA Indianapolis Chapter LogoThe Indianapolis Chapter of the Business Marketing Association (BMA) is proud to announce the new 2009-2010 Board of Directors.

The board includes:


President: Judy Knafel, Element Three 
  
Programming: Carissa Newton, Delivra

Secretary: Christine Johnston, Distinctive Wine Cellars   

Membership: Jim Brown, EverEffect, Inc.

Webmaster: Summer Newton, Zent Consulting 
  
Treasurer: Karen Hale Hopkins               
   
Internal Communications: Curt Franke, BitWise Solutions, Inc.       
   
External Communications/PR: Megan Glover, Compendium Blogware       
       
Sponsorship: Kathleen Haley, KSH Marketing

About the BMA

The Business Marketing Association is the nation’s only professional association dedicated to business-to-business marketers and marketing communicators.  Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees.  For more information on the Indianapolis chapter of the BMA and to learn about upcoming meetings go to www.bmaindy.org. Monthly meetings and presentations are held on the second Thursday of each month.

And, don't forget to follow us on Facebook and Twitter

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