The BMA Indianapolis chapter is a great resource for the latest in marketing information. Monthly programming features both local and national speakers talking on topics that are both timely and relevant.
The February 18, 2010 meeting is:
Next Generation Lead Gen Strategies for B2B Marketers
The program will be lead by Brian Deagan, co-founder and CEO of Akron-based Knotice.
Brian will cover strategies that you can use within your marketing efforts to assist with automation of lead generation activities and how to convert those leads through the pipeline for your organization. In this session you will learn…
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How to automate outreach efforts
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Messaging strategies that drive response
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New tools that empower marketing and sales teams to work better together
BMA Members attend for $10. Non-members are also welcome to attend for $40. A light continental breakfast will be served from 8 am to 8:30 am. The program runs from 8:30 am to 10 am.
Where?
The Pyramids, 3500 DePauw Blvd, Pyramid 3 Lower Level, Indianapolis, IN 46268. To register for this event, click here.
https://www.cardfreeservices.com/bmaevent/registration.aspx?eventid=46
For more information about Knotice, visit
www.knotice.com.
Membership is BMA is an investment. So why should you consider it?
Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.
BMA is the business marketer's first line of defense in changing business marketing environments. Today, we're even better at delivering membership benefits that make a difference to your business...today and tomorrow. From our information-packed web site to our online skills-building and marketing certification program, to papers and industry surveys, to interaction with peers, no other organization delivers the same level of commitment to the information and networking needs of business-to-business marketers.
This is the support that is provided at the national level and just one reason why membership in BMA is worth your consideration. To learn more about BMA at the national level, visit
www.marketing.org. To get involved in the Indy Chapter, contact
info@bmaindy.org.
Join us!
The Business Marketing Association exists to support the business to business marketing community in Indianapolis. While the chapter has been around for a number of years, the chapter remains relatively small given the strength of BtoB marketing in Indianapolis.
The Indianapolis Chapter has traditionally fulfilled the niche of providing relevant educational content by sponsoring speakers that cover the hot topics facing today's marketers. This year's programming is no exception.
Our next program, Marketing by the Numbers, will be held on Tuesday, November 21 starting at 8:30 pm.
In this presentation, Jill Snyder, Vice President of Marketing at Schneider Corporation will show you how to build a marketing plan that will support your organization's revenue objectives, which is critical today. Step-by-step you will be shown how to funnel all your marketing resources into activities and strategies to drive demand.
Measuring that success is critical and we will take you through live examples of how companies have been able to build their lead generation efforts and circle back to measure their results. Jill will share examples from local companies that have built a platform to monitor their lead generation efforts based on the results they are driving. In addition to these case studies, Shawn Herring will also be sharing how he implemented a qualified lead generation platform for Harlan Sprague with great success.
This is a very timely topic as businesses finalize plans for the upcoming year's sales and marketing activities. Plan to join your fellow members of the business marketing community. Register today by visiting www.bmaindy.org. Invite a friend to join you.
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