As a sponsor of this event, the Business Marketing Association of Indianapolis wants to be sure you don't miss out! NEXT WEDNESDAY, a full day at the MBO Conference will provide BtoB Marketing tips and insights into how very powerful the web can be!
How Powerful is the Web?
How Powerful is the Web?
Yes, you have a web site, but how customer-friendly is it? How easy is it for customers and prospects to find it when they do research? Are prospects connected in a way that convert their leads into sales? The web can be a powerful tool, but only if you know how to use it! That's what this intensive one-day conference is all about!
Our local experts will teach you how to create an effective blend of online marketing tactics to reach your customers and increase sales and productivity.
By attending this conference, you will be able to:
Generate more (and better!) leads
Help targeted prospects find you by making your web site "search-engine friendly"
Establish more effective email campaigns and touch points. Check and improve your
link popularity. Test the growing number of Web 2.0 tools to find one that works for you.
Move prospects through the buying cycle
Develop relevant value propositions. Engage customers with logical relationship
management techniques. Establish "offers" that make sense and fit your business
model. Build robust follow-up efforts to close the sales loop.
Define relevant analytics
Go beyond basic clicks and hits. Evaluate multi-touch best practices, and establish
test metrics and systems.
Create a bridge to your business brand and goals
Determine when products require different sales approaches or types of interaction.
Align your web activities with business strategy. Build a 360° view. Break down silos
between marketing, sales, and IT. Signup today!
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